# Marketing (/en/businesses/marketing)

Your customers already live in Thril: what they book, what they buy, when they last came and whether they agreed to hear from you. Thril's marketing tools work on that register. A message can go to "golf simulator customers who have not booked in 90 days" without exporting a list anywhere.

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## Pick the tool by the goal [#pick-the-tool-by-the-goal]

| If you want to…                                             | Use                                                                                                                                                       | Why                                                                                           |
| ----------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------- |
| Tell everyone about a closure or a holiday schedule         | An [announcement](/businesses/marketing/announcements) with a push                                                                                        | It shows on your venue page and reaches phones at once, whatever the customer's email consent |
| Send a newsletter or an offer                               | A marketing [email](/businesses/marketing/emails)                                                                                                         | It reaches the inboxes of customers who agreed to marketing                                   |
| Tell one class or course that next week's session moves     | A post in its [chat](/businesses/customers/chat), or a transactional email to a [customer list](/businesses/marketing/customer-lists) of its participants | Everyone signed up gets it, consent or not                                                    |
| Remind, thank or win back each customer at the right moment | A [workflow](/businesses/marketing/workflows)                                                                                                             | It runs for each customer on their own schedule, without anyone remembering                   |
| Fill a time that is still free tomorrow                     | An [empty slot alert](/businesses/reservations/empty-slot-alerts)                                                                                         | It offers the time to the customers most likely to book it                                    |
| Lower a price for a campaign or a group                     | A [promo code](/businesses/marketing/promo-codes)                                                                                                         | It discounts without touching your normal prices                                              |
| Turn visitors into customers who hear from you              | A [welcome offer](/businesses/marketing/welcome-offer)                                                                                                    | It rewards joining your venue and agreeing to marketing                                       |
| Talk to one customer or one group                           | [Chat](/businesses/customers/chat)                                                                                                                        | Customers answer back, and staff see the whole thread                                         |
| Know which ads and posts brought sales                      | [Campaign tracking](/businesses/marketing/campaign-tracking)                                                                                              | It ties purchases to the link the customer came from                                          |
| Ask what customers thought of a course, class or coach      | A [survey](/businesses/marketing/surveys)                                                                                                                 | Each answer shows the course, event and coach it is about                                     |
| Hear what customers think and show it to new ones           | [Customer ratings](/businesses/marketing/ratings)                                                                                                         | Customers who came rate you, and the score shows on your venue page                           |
| Be found by people who don't know you yet                   | The [search engine guides](/businesses/seo)                                                                                                               | People look for a place to play on Google and maps, and the guides cost nothing               |

The messages that work are narrow: to the people on a list, at a moment in the customer's own history, or about a free time they would book. A message to everyone about everything teaches customers to ignore you.

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<Cards>
  <Card
    title="Customer lists"
    href="/businesses/marketing/customer-lists"
    description="Customers grouped by bookings, purchases, memberships and consent, for every other tool on this page."
  />
  <Card
    title="Emails"
    href="/businesses/marketing/emails"
    description="Newsletters, offers and service messages to the customers you choose."
  />
  <Card
    title="Announcements"
    href="/businesses/marketing/announcements"
    description="Notices on your venue page in the app and on the web, with a push."
  />
  <Card
    title="Workflows"
    href="/businesses/marketing/workflows"
    description="Follow-ups that run for each customer: reminders, rewards and win-backs."
  />
  <Card
    title="Promo codes"
    href="/businesses/marketing/promo-codes"
    description="Discounts for a campaign, a group or one customer."
  />
  <Card
    title="Welcome offers"
    href="/businesses/marketing/welcome-offer"
    description="A gift for joining your venue and for agreeing to marketing."
  />
  <Card
    title="Surveys"
    href="/businesses/marketing/surveys"
    description="Questions to customers after a course, an event or a visit, with the answers per course and coach."
  />
  <Card
    title="Customer ratings"
    href="/businesses/marketing/ratings"
    description="Stars and comments from customers, for the venue and its coaches."
  />
  <Card
    title="Campaign tracking"
    href="/businesses/marketing/campaign-tracking"
    description="Which ads, emails and websites brought purchases and sign-ups."
  />
  <Card
    title="Sending email from your own domain"
    href="/businesses/marketing/email-domain"
    description="Your emails sent from your own address."
  />
</Cards>