# Building a survey (/en/businesses/marketing/surveys/building)

**New survey** starts from a template or an empty survey. You name it, pick its languages, write the questions, decide who answers, and publish. A draft stays editable until you publish it, and **Preview** opens the survey as customers see it, without saving any answers.

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## Questions [#questions]

| Question type                                     | Good for                                                                                                                        |
| ------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------- |
| **Rating**                                        | A score with stars or numbers, from 1 to a top you pick, with a label at each end such as "Poor" and "Excellent"                |
| **Net Promoter Score**                            | "How likely are you to recommend us?" from 0 to 10, the score the results split into promoters and detractors                   |
| **Single choice**, **Multiple choice**            | Picking from your options, shown as a list, a dropdown or chips. **Add "Other, please specify"** lets customers write their own |
| **Yes or no**                                     | A plain yes or no, often followed by a question for one of the two                                                              |
| **Short answer**, **Long answer**                 | A word or a few sentences in the customer's own words                                                                           |
| **Number**, **Date**, **Email**, **Phone number** | A value you can check, such as how many times a week someone trains                                                             |
| **Text without a question**                       | A note between questions, such as what the next section is about                                                                |

Each question can be **Required**. Rating and Net Promoter Score questions are the scores on the survey list, in the results and in the feedback on event and course pages.

### Follow-up questions [#follow-up-questions]

**Show this question** makes a question appear only after a given answer to a question above it: a picked option, a score at least or at most a number, or yes or no. "What was too hard?" shows only to the customers who said the level was too hard, and "What should we do better?" only to those who gave 6 or less.

### Sections, intro and thank-you screen [#sections-intro-and-thank-you-screen]

Sections split a long survey into pages. Customers answer one section at a time, which suits a phone. The intro tells customers what the survey is about and how long it takes. The thank-you screen can end with a button to your venue page or your company page.

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## Languages [#languages]

A survey can have several languages. Customers answer in their own language when the survey has it, and they can switch. Text missing in a language shows in the **Default language**, and the summary before publishing lists what is missing in each one.

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## When the survey is open [#when-the-survey-is-open]

| Setting                                | What it does                                                                                        |
| -------------------------------------- | --------------------------------------------------------------------------------------------------- |
| **Opens**, **Closes**                  | The dates customers can answer. Without them, the survey is open from publishing until you close it |
| **Response limit**                     | The survey takes no more answers after this many                                                    |
| **Personal links expire after**        | The days a link sent to one customer works. The shared link never expires                           |
| **Customers can change their answers** | Customers can open their link again and change their answers until the survey closes                |
| **Ask for email at the end**           | Asks customers who answer through the shared link without signing in for their email                |
| **Venues**                             | In a company with several venues, where the survey is asked. Staff at these venues see it           |

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## Changing an open survey [#changing-an-open-survey]

You can change the questions while the survey is open. Saving publishes a new version: new responses answer the changed questions, and earlier answers stay in the results under the questions they answered. Answers to a question you removed show under **Removed questions**.

**Close survey** stops answers at once, and **Reopen** opens it again. Closed surveys keep their results. **Duplicate** copies a survey for the next season, without its responses. **Archive** puts away a survey you no longer use, with its results. **Delete** removes a survey and stops its links from working.