# Playbooks (/en/businesses/playbooks)

The feature pages explain what each part of Thril does. A playbook starts from what you want to achieve and puts the parts together: which features to combine, how to set each one up for that goal, and where in [Statistics](/businesses/statistics) to see whether it worked.

New to Thril? Set the venue up with [Getting started](/businesses/getting-started), then follow [Switch to Thril](/businesses/playbooks/switch-to-thril) for the order to bring in products, customers and bookings, even with no old system to leave. After that, pick the goal where you lose the most money today. For a court or simulator venue that is usually empty weekday mornings. For a yoga studio it is often class spots taken by people who never come.

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## Playbooks by goal [#playbooks-by-goal]

| Goal                                           | Playbook                                                                         | Built with                                                                              |
| ---------------------------------------------- | -------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- |
| Move your venue from another booking system    | [Switch to Thril](/businesses/playbooks/switch-to-thril)                         | Onboarding, imports of customers, members and bookings, integrations, going live        |
| Get more bookings from people searching online | [Get booked online](/businesses/playbooks/get-booked-online)                     | Venue page, Google Business Profile, welcome offers, ratings, campaign tracking         |
| Sell the weekday mornings and afternoons       | [Fill off-peak hours](/businesses/playbooks/fill-off-peak-hours)                 | Pricing rules, empty slot alerts, open reservations, daytime series, a morning workflow |
| Start a weekly class timetable                 | [Launch group classes](/businesses/playbooks/launch-group-classes)               | Scheduled classes, series, instructors, session cards, memberships, queues, attendance  |
| Fill a term of courses before it starts        | [Fill a term of courses](/businesses/playbooks/fill-a-term-of-courses)           | Courses and groups, child accounts, participation forms, queues, last term's list       |
| Run a season of matches with standings         | [Run a league season](/businesses/playbooks/run-a-league-season)                 | Leagues, team prices, discounted match bookings, league chats                           |
| Fill an evening with a competition             | [Run a tournament](/businesses/playbooks/run-a-tournament)                       | Tournaments, early-bird promo codes, announcements, POS sales on the day                |
| Win more members and keep the ones you have    | [Grow memberships](/businesses/playbooks/grow-memberships)                       | Member benefits, trials and intro prices, a welcome gift, renewal follow-up, pauses     |
| Earn more from the people already at the venue | [Sell more at the front desk](/businesses/playbooks/sell-more-at-the-front-desk) | POS, credit top-ups, gift cards, rentals and extras, stock                              |
| Sell to companies and their employees          | [Win company customers](/businesses/playbooks/win-company-customers)             | Company customers, recurring reservations, invoices, gift cards, employee benefits      |
| Make sure people turn up for what they booked  | [Cut no-shows](/businesses/playbooks/cut-no-shows)                               | Payment rules, cancellation deadlines, reminders, queues, attendance and bans           |
| Bring back customers who stopped coming        | [Win back customers](/businesses/playbooks/win-back-customers)                   | Customer lists, win-back workflows, emails, promo codes, consent gifts                  |

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## Measuring a playbook [#measuring-a-playbook]

Each playbook ends with the statistics that show whether it worked, such as **Utilisation rate by hour of day** for off-peak hours or the **No-show rate** for classes. Write those figures down before you change anything, and read them again a month later.

Change one thing at a time. If you lower prices, add alerts and send a campaign in the same week, you won't know which one worked.