# Measuring results (/en/businesses/seo/measuring)



SEO takes time. Check your numbers once a month and compare them over a few months, not day to day.

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## Google Business Profile performance [#google-business-profile-performance]

In your Business Profile, open **Performance**. You can see how many people found your profile, whether they came from Search or Maps, and how many called you, asked for directions or clicked your website or booking link.

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## Google Search Console [#google-search-console]

[Google Search Console](https://search.google.com/search-console) is free and shows which searches bring people to your own website, and whether Google has problems reading it. Setting it up needs access to your website, so ask whoever manages it.

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## Your bookings in Thril [#your-bookings-in-thril]

The real goal is bookings. Follow them in Thril's [Statistics](/businesses/statistics), and compare them with the months before you started.