Knowledge BaseCampaign tracking
Campaign tracking shows which ads, emails, social posts and other websites brought your venue purchases, sign-ups and new customers in Thril, and exports them as a CSV file.
Campaign tracking answers the question every marketing euro raises: did it bring anyone? It shows which sources, channels and campaigns brought purchases, sign-ups and new customers in Thril, what they sold and how that compares with an earlier period. A boosted Instagram post, a Google ad, the spring newsletter and a link on the city's sports pages each get their own line.
Campaign tracking is a paid add-on. To get it, press I'm interested on the Campaign tracking page in the dashboard, and Thril's sales team contacts you.
What campaign tracking answers
Compare two ads. Run the same offer on Meta and on Google with a different campaign name on each link. After two weeks, the campaign with more sales gets the rest of the budget.
Prove a newsletter sells. Thril tracks the emails you send from it without any tagging. Each email shows up as a campaign under Thril emails, and the email's own statistics show which of its links sold.
See what search brings. Organic search and AI assistants show up on their own, without any tagging. After work on your Google Business Profile, compare the month with the one before.
Find which product a campaign sold. A free trial week campaign for a pilates studio might bring trial sign-ups and later class packs. Open the campaign to see what it brought, by product.
Grow the customer register. A welcome offer on a poster's QR code brings people who join your customer register and accept your marketing. Campaign tracking counts both, and New customers shows how many were new to your venue.
Sales, purchases, new customers and sign-ups
| Figure | What it is |
|---|---|
| Campaign sales | Money that people from campaigns paid in Thril, VAT included, less refunds |
| Purchases | How many purchases people from campaigns made |
| New customers | People from campaigns who joined your customer register after the click |
| Sign-ups | Free memberships and session cards, registrations to events, courses and leagues without payment, customer register joins and marketing consents |
Pick a date range and a comparison period. The page shows how each figure and each channel changed between the two.
Channels groups the traffic by kind, such as paid social, email or organic search, the same way Google Analytics does.
Sources goes one level deeper. A source, such as instagram or newsletter, opens to its campaigns, and each campaign to the products it sold. Reservations show by sport, other products by name. Your emails from Thril are one source, Thril emails, with each email as a campaign.
Where a customer came from
When someone opens Thril on the web from a link, Thril notes where they came from: the UTM parameters on the link, the ad click from Google, Meta, TikTok and other ad platforms, or the website that linked to you. A link that opens the Thril app carries the campaign into the app too. When the person buys or signs up soon after, on the same device, the purchase counts for that campaign. If they come back through another campaign first, the newer one gets the credit.
Thril keeps this on the person's own device and sends it only to Thril.
Tagging your own links
Ads with auto-tagging, such as Google Ads and Meta ads, are recognised without any work, and so are the links in your emails from Thril. For everything else, add UTM parameters to the link you share:
- Start from the page you want people to land on, such as your venue page
https://app.thril.fi/venue/your-venue. - Add
utm_sourcefor where the link is posted,utm_mediumfor the kind of channel, andutm_campaignfor the campaign's name. For examplehttps://app.thril.fi/venue/your-venue?utm_source=instagram&utm_medium=social&utm_campaign=spring-yoga. - Use the same spelling every time. Thril ignores upper and lower case:
Spring-Yogaandspring-yogaare one campaign, butspring_yogais another.
utm_medium decides the channel. email or newsletter lands under email, social under organic social, and cpc or paid under the paid channel that fits the source. Google's free Campaign URL Builder writes the link for you.
A Thril page embedded on your own website sees the campaign when your site passes the link's UTM parameters on to the embed's address.
Exporting campaign data
The download button on the Campaign tracking page gives the selected period as a CSV file, one row per purchase or sign-up, with its campaign, ad click id, value and customer. Import it wherever you need it, such as Google Ads, Meta or your own reports.
The file has your customers' email addresses and phone numbers. Send them to an ad platform only with your customers' consent.
Customer ratings
Customers rate your venue and your coaches and instructors from one to five stars in the Thril app and on the web, and the score shows on your venue page.
Statistics
Statistics show your venue's sales, utilisation and booked value, event fill rates and customers for any period, compared with an earlier one, with an estimated operating result.