Knowledge BasePromo codes
Promo codes discount reservations, events, courses, services, memberships, session cards, products and leagues for the customers you choose, one code or hundreds of unique ones at a time.
A promo code is a discount a customer enters at checkout. It lowers a price for a campaign or a group without touching your normal pricing. A first-timer offer, a campaign for lapsed customers, a partner's staff discount and an apology to one unhappy customer are all promo codes with different settings. To give value that customers spend later, give credits instead.
Codes for common campaigns
| Code | Setup |
|---|---|
| First booking at half price | A 50% Reservation discount, Limit usage based on customer history with reservations and a maximum of 0 |
| Spring campaign for lapsed customers | Who can use the code set to your lapsed customers list, an active period of two weeks, one use per customer |
| Off-peak price | A Reservation discount limited to weekday mornings |
| Discount for a partner's staff | Generate promo codes makes 50 unique codes, one use each, and you send the list to the partner |
| Sorry for the broken shower | Selected customers with the one customer, one use, a fixed amount off |
| Cheaper first month of a membership | A Membership discount on the membership |
| A class for 10 euros | An Event discount with a fixed price, for the events that match a rule such as a category |
A workflow can also create a code for each customer, such as a birthday discount valid for 30 days.
Name, code and venues
- Name is shown to customers when they pay. Write it for them: "Spring campaign", not "SPR-25 test".
- Code is what customers type.
- This promo code is available in all venues makes the code work at every active venue of your company.
Who can use the code
| Choice | Who |
|---|---|
| Every customer | Anyone who has the code |
| Customer lists | Customers on any of the chosen lists. A static list stays linked. People you add to it later can use the code. A dynamic list is copied when you save, and the code keeps that group |
| Selected customers | Customers you pick by name, email or phone |
Maximum total uses caps uses across everybody, such as the first 50. Maximum uses per customer caps each customer. Limit usage based on customer history keeps the code for newcomers. Check reservation history, event history or both, and set the maximum to 0, and only customers with no earlier reservations or events can use it.
Benefits
A code has one or more benefits, and each benefit discounts one kind of purchase: reservations, events and tournaments, courses, service bookings, the first payment of a membership, session cards, shop products and rentals, or leagues. A reservation benefit can also set prices of its own, like a membership's custom pricing.
A discount is a percentage, an amount off or, for most kinds, a fixed price the customer pays. An item that already costs the fixed price or less gets nothing. An amount off or a fixed price applies to each item: three drinks get the discount three times.
Event, course, membership, session card, product and league discounts pick their items in one of three ways: all of them, the ones that match rules such as a category, a sport, a price range or dates, or only the ones you pick. Picking an event series covers the occurrences it adds later. Exclusions keep chosen items out even when a rule matches them.
A membership discount covers the first payment, for a customer new to the membership. When the membership has an intro price, the customer gets the intro price.
When a customer books a service online, the code's service discount replaces their membership discount, even a bigger one. At the POS, the code comes off on top of the membership discount.
Using a code
Customers enter the code at checkout on the web and in the app. A cashier can enter it in POS, where it discounts every item in the cart that its benefits cover.
The code's Applies to tab shows why an item gets no discount.
Many codes at once
Generate promo codes makes unique codes with one configuration, for a partner, a prize draw or a printed flyer. You can download the codes as a file, and edit or delete them together.
Workflows
Workflows run follow-ups for each customer on their own schedule, started by what the customer does. Birthday rewards, welcome emails, booking reminders, win-backs, overdue invoice reminders and membership tiers.
Welcome offers
People get credits, a session card or a membership for joining your customer register and for allowing email offers from you.