Search engine optimisation
Free steps outside Thril put your venue and its Thril page among the first results when people search for your sport nearby.
When someone searches for "pilates Tampere", "golf simulator Espoo" or "gym near me", they usually pick one of the first few results. These free steps help that result be you. None of them needs technical skills.
Five first steps
- Claim and complete your Google Business Profile, and add your Thril page as the booking link.
- Check that your name, address and phone number are written the same way everywhere.
- Write a clear Short bio in Thril: what you offer, and where.
- Ask happy customers for a Google review. See Reviews.
- Add a link to your Thril page on your website and in your social media bios.
How Google picks local results
Google decides which local businesses to show using three things (Google: How to improve your local ranking):
- Relevance. How well your information matches what the person searched for.
- Distance. How close you are to the person searching.
- Prominence. How well known you are. Links to you from other websites and your number of reviews count here.
These three decide the ranking. Good, consistent details and people talking about you move you up.
Why this also helps your Thril page
Your Thril page (for example https://app.thril.fi/venue/your-venue) is a public page that search engines can read. Everything in this guide makes your venue better known, and a better-known venue gets more visitors to its Thril page, where people book.
A few things you set in Thril go straight to search engines:
- The Short bio of your venue page becomes the page's description, which search engines often show under the result. When you leave the bio empty, they show your address.
- The Cover image shows when someone shares the link to your page.
- The address, phone number and website in your venue details go into the page in a form search engines read.
Links under Thril's search result
Google picks the extra links it sometimes shows under a search result for Thril itself, and they differ from person to person (Google: Sitelinks). Your own venue rises in search through the steps in this guide.
Google Business Profile
The free Google listing that shows your venue on Google Maps and in local search.
Your own website
Simple changes that help Google understand your website and send visitors on to booking.
Reviews
More Google reviews the right way, and answers to every one.
Links and mentions
Why links from other websites matter, and easy ways for a local venue to get them.
AI search
Your venue in the answers when people ask AI assistants where to play or train.
Measuring results
Free tools that show whether people find you, and what they do next.
Statistics
Statistics show your venue's sales, utilisation and booked value, event fill rates and customers for any period, compared with an earlier one, with an estimated operating result.
Google Business Profile
Your free Google Business Profile shows your venue on Google Maps and in local search, with a booking link straight to your Thril page.