Knowledge BaseGrow memberships
Trial periods, introductory prices, a membership welcome gift, member benefits, renewal follow-up, loyalty tiers and pauses win more members and keep them longer.
A member pays every month whether it rains or not, books more and tells friends. Growing memberships means getting people to join, and keeping the ones you have when a card fails, an injury hits or summer comes.
Renewal follow-up and loyalty tiers use workflows, a paid add-on. To get them, press I'm interested on the Workflows page in the dashboard, and Thril's sales team contacts you.
Member benefits
People join for what the membership gives them every week. Decide that first, from these member benefits:
- A member price. A reservation discount or custom pricing on the hours you want members to play.
- Earlier booking. Early reservation lets members book days before everyone else. Where prime time sells out, this is worth more than a discount.
- Members-only time. A pricing rule with Require membership to book keeps an hour for members. Everyone else is offered the membership.
- Members-only events. Set an event or tournament's visibility to Members only. See Classes, events and tournaments.
- Door access. With Thrilock, Rollock, Tolotrack or Kulku.io, a member gets in without a booking during the hours you set. See Door access for members.
- Classes included. A studio or a gym gives members its classes at a member price, set in each class's Discounts. A monthly cap comes from the membership's event restrictions. See Reservation and event restrictions.
Membership types and examples has recipes for the common shapes: an open-ended monthly membership, an annual commitment paid monthly, a seasonal pass.
Trials and introductory prices
A recurring membership can start with a Trial period in days or months, then Introductory pricing for the first renewals, then the normal price. The trial and the intro price go to customers who are new to that membership. A returning-member offer is a membership of its own. See Pricing and trials.
Turn on Promote this offer on the venue page to show the offer as a card on your venue page, such as "14 days free, then €49/month".
A Sale limit sells an opening offer to the first 100 buyers, with your regular membership on sale next to it. See Sale limit, sale window and regular price.
To email the offer to regulars who are not members yet, build a customer list such as No. of reservations more than 5 and Last reservation date less than 60 days ago. In the email, add a list of your members under Don't send email to these recipients.
A membership as a welcome gift
A welcome offer can gift a membership without recurring payments to people who join your customer register, such as a free one-month pass with the member benefits. When the gift runs out, the customer knows what the paid membership is like.
Failed renewals
A renewal payment fails when a card expires or runs out of money, and a member who never hears about it drifts away.
The Failed renewal payment workflow template emails the member a week after the renewal fell due, when the membership has a contract, a minimum commitment or a notice period. If the renewal stays unpaid another week, it asks staff whether to offer credits to keep the member.
An open-ended membership without a notice period ends when a renewal stays unpaid for a week. Call those members within the week. The payment status on the membership's Members tab shows who has an unpaid renewal. See Unpaid renewals.
Pauses
A member who is injured or away for the summer often cancels for lack of another option. A membership pause suspends the benefits for a time, and can pause the payments too. Staff set the pause, and the member comes back without signing up again.
Members cancel in the app unless you turn off Let members cancel in the app. With it off, every cancellation comes to you, and staff can offer a pause before the member leaves. See Cancelling in the app.
Loyalty tiers
The Membership tiers by spend workflow template moves the customers on a list between bronze, silver and gold memberships every month, by how much they have spent. Set the amounts to yours, and give the tier memberships a price of €0. Each tier gets its own benefits, such as an extra day of early booking for gold.
Membership sales and member counts
Statistics count membership sales. The member count comes from the membership itself.
- In Statistics, Gross sales by source incl. VAT lists each membership by name, with what it sold and how many purchases. Read the membership's row for this month, then set the Date range to the month before you started and read it again.
- The membership's Members tab lists every holder, with their status. Count it at the start of each month.
- A dynamic customer list with the Memberships filter holds your current members. Add Last reservation date more than 30 days ago to find the members who have stopped coming before they cancel.
- Memberships given on the welcome offer page counts the gifts. Compare it with the members who later bought the paid one.
- A workflow with the Goal Buys a membership shows how many of its customers bought one.
Run a tournament
The right format, early-bird promo codes, announcements, session cards and POS sales on the day fill a padel Americano, a club championship or a social tournament and earn more from it.
Sell more at the front desk
Thril POS with shortcuts and barcodes, unpaid bookings, credit top-ups with bonus credits, gift cards, rentals and booking extras, stock tracking and benefit payments turn the front desk into a sales point.